Steiner Ranch Orthodontics
James
R. Waters,
DDS, MSD , PA
Board Certified Treatment for Children, Teens and
Adults
How does the new Insurance Law affect
Braces?
Over the last year, there have been significant changes to
the American insurance system. I myself
was kicked off a plan, chose another for my family and now that plan is being
cancelled and the provider has informed my they will only offer HMO plans. But how does this affect your coverage for
braces?
Generally, plans on the Obama care exchange will tell you
they cover “orthodontics for everyone” (even my carrier told me this was a
great selling point I should spread for them) however the fine print tells the
real truth. Coverage is only for “Medically
necessary” procedures. To this, the
carriers provide a lengthy questionnaire making it impossible to receive
coverage unless there is a facial deformity or rare genetic syndrome (that is
not normally seen in private practice in the first place). I have scored terrible malocclusions with underbites
and asymmetries to crossbites and missing teeth and not once have I even been
close to reaching their threshold for coverage.
Regular dental insurance provided by your employer or
purchased separately remains relatively unchanged. You may have a “preferred provider” but in
truth, the limit for coverage is always less than the fee (usually you get
$1000 to $2000 dollars), so it is rare that you cannot see the orthodontist of
your choosing. I am not a preferred
provider for any one plan but I accept every insurance. In almost every case, the patient gets
exactly the same cost with me versus another “preferred provider”. Why is this?
Let me explain a preferred plan.
So every few months I get a call or an email from a
provider, the last one was Blue Cross/Blue Shield so I will use their letter to
illustrate. The representative sends me
a letter and states that they have many patients they can send me and that I
already treat a fair amount of their clients.
The told me how great my reviews were with the patients and how they
really want a Board Certified provider of my caliber and experience as a preferred
provider for their clients. They ask me
to join by simply filling out some paperwork.
Who wouldn’t join to such a caring and clearly enlightened
group? So I send an email to request the
paperwork, excited to be held in such high regard and flattery. The response?
A simple email stating they will add me to their preferred provider list
if I just agree to drop whatever my regular fee is by 20%. No paperwork, no rigid proof of my
credentials, no case reviews. Simply
reduce my regular fee 20%.
So remembering that braces cost from $5500 to $6000, I
realize they are asking me to either raise my fee to cover the “plan” or lose
over $1000 per case. Keep in mind that
overhead runs about 70% in a modern dental practice. Losing $1000 to $1200 per case would simply
remove nearly all of the profit margin.
So how do doctors do it?
Well there only a few scenarios it will make sense; they are employees
of a larger business model or company (and will have no ownership or
responsibility to the patient), they might be starting a new practice and want
to build up patients (or they are selling a practice and want to build up more
of a patient pool), or they are raising their fee to an imaginary number taking
into account the 20% hit they are taking.
And what about the patients? What
do they get? No real coverage, just a
list of orthodontists (sometimes even un-trained non-accredited general
dentists) that at best may not have the patient’s treatment as their only
concern. They may cut out better wires,
reduce some of the appliances to reduce lab costs, take braces off a little
early or stop taking the insurance mid-stream.
So personally I prefer to be upfront with all patients
equally, whether they are paying out of pocket or they have great insurance;
whether they are wealthy fund managers or house cleaners. Price at my office is based on individual
treatment needs only and I use the best appliances for each patient accordingly
(and I sell it this way); I have found that my fees mirror closely fees of most
providers which tells me there is some slide of hand when offering “discounted
plans”. Just keep in mind that if you
have dental insurance it will most likely cover you the same with all
orthodontists. And if it seems too good,
remember we all run with similar expenses; what are the chances someone will
treat for $1200 less than the average fee?
In this day, it pays to be cautious with insurance companies and their
promises.
If you have questions or comments concerning this or any
orthodontic question, please feel free to make a complimentary new-patient
appointment at either my Steiner Ranch location or my North-central Austin
location on West 35th Street and MoPac.
Dr. James R. Waters is
a 1996 graduate from UTHSC Dental School in San Antonio, 1997 graduate of
Advanced Dentistry from the UNMC in Nebraska and the 2001 Valedictorian
graduate from the prestigious Saint Louis University Orthodontic Program
receiving the J.P. Marshall award for clinical excellence in 2001. He holds a Bachelor’s Degree in Science,
Doctorate in Dental Surgery, a post-doctorate certificate in Advanced
Dentistry, post-doctorate Degree in Orthodontics & Dentofacial Orthopedics
and a Master of Science Degree in Orthodontics.
Dr. Waters and his wife of 19 years live in Austin, TX with their 4
children where he has a thriving, multi-faceted Specialist practice with
locations in Steiner Ranch and North-Central Austin. You can learn more about Dr. Waters at
BracesAustin.com.
Central Austin
1814 W. 35th
Street
Austin, TX 78703
(512) 451-6457
Steiner Ranch
4302 N. Quinlan Park
Austin, TX 78732
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